BECAUSE THE WORLD POPULATION HAS INCREASED BY OVER 1200% BETWEEN 1800 AND 2017, AND IS PROJECTED TO INCREASE BY ANOTHER 2 BILLION BY 2050. THE COMSUMPTION ALSO INCREASES AT AN EXPONENTIAL PACE. THIS LEADS TO THE DEPLETION OF NATURAL RESOURCES AND, AT THE SAME TIME, TO THE INCREASE OF CO2 EMISSIONS THAT LEAD TO
Measure the carbon footprint
We can calculate the carbon footprint/emissions generated by your company, using the methodology of calculation which is based on ISO 14064-14067, ISO 14069 and IPCC 2006 guides.
Offset for these emissions
We’ll offset these emissions by purchasing CO2 Certificates.
We’ll offer consultancy to increase the sustainability of your company, by identifying what can be streamlined, thus reducing costs together with your carbon footprint.
What does CO2 footprint and credit mean?
Carbon footprint or CO2 footprint
Carbon footprint or CO2 footprint represents the total greenhouse gases emissions which a company, person, product etc. produces in a certain amount of time.
The CO2 certificate can be seen as a kind of currency, which is the equivalent of a ton of CO2 emissions. Compensating CO2 emissions in the atmosphere occurs through various renewable energy initiatives (solar, wind, biomass, biogas), reforestation of desertified areas etc.
CO2 certificates are generated by these types of projects and, by buying them, you will contribute to the financing of this type of project and you can compensate your own greenhouse gas emissions. The certificates purchased by us will be VCU (Voluntary Carbon Units) or VER (Voluntary Emission Reduction) and are accredited at the highest level by the VCS Association (Verified Carbon Standard), The Gold Standard and the UNFCCC.
Making business means more than just profit and sales. In the current global context, big corporations consider that in a business it counts also the impact they have on the environment.
Therefore, the companies have started to empathize with the society’s problems and directed their efforts to sustainability. A study published last year by Accenture and UN Global Compact made on 766 CEOs across the world, showed that 93% of them consider that sustainability will start to be important and very important for the future success of a company. This fact is strengthened by Procter and Gamble board statements who consider that people, when they buy a product, have started to become more and more interested if the producer does something socially, economically and for the environment. In addition, another study made by Price Water Coopers showed that 74% of the CEOs consider that the measurement and reporting of their company’s impact on society and environment contribute to long-term success.
One of the biggest advantages coming from compensating the carbon footprint is represented by an improvement of the company and its leader’s image.
Even though Romania is still a pioneer in this process, this represents an opportunity for you to become known from another perspective than that of quality products and services. By becoming sustainable, your brand will categorically differentiate itself on the market, influencing the others and determining competition to copy you. Finally, this initiative can bring you various awards from specialized authorities which will exponentially increase your company’s image.
Another notable advantage would be the fact that you will attract the attention of a very pretentious market segment in making their decisions when buying a product or using the services of a certain company. These are young people under 35 years who are preoccupied, apart from the quality of the services or products they buy, also by the company’s involvement in sustainability/social causes etc. On top of that, according to global discussions, neutralization will become mandatory in the future, but at that moment you will be a model of sustainability already known and appreciated.
Furthermore, once you will make this change of image, the clients’ attitude towards your products/services will be different. They will feel that you really want to make something for them and you empathize with their daily social needs.
A image of a responsible company, concerned by the social good, will attract more clients, leading automatically to a profitability increase. A study made in 2013 by Accenture shows that 80% of the CEOs see sustainability as a way of having a competitive advantage, while 81% of them consider that by creating the image of a sustainable company, the consumers’ buying decision is automatically influenced to their direction. An example of a company that succeeded in improving their financial results after implementing long term sustainable measures is Walmart. In 2005 they set as a target to use energy entirely produced from renewable sources, neutralize their carbon footprint, and pay more attention to environmental protection. A financial analysis of 2012 showed that Walmart managed to save $231 million thanks to implementing the CO2 emission reduction measures and recycling.
What we all have to understand is that protecting the environment does not only depend on the governments and authorities. At this moment we are facing a global problem on which we all have to intervene, especially the private sector. A company, no matter how mechanized it is, is founded on people, who in turn have to get involved and make efforts to leave a legacy to the following generations. But what do we really leave behind? What is the real challenge?
Just like Barack Obama said, the biggest challenge of the current generation which threatens the future generations is represented by climatic changes. In addition, 40% of the managers of the biggest companies in the world want that the people around them to remember them not only for their financial results but also for the social impact they had for others. Paul Polman, the CEO of Unilever, considers that it is time that the era of carbon emissions to be closed and all move forward to a new type of economy more concerned by the collective good.
In this context, reducing the carbon footprint represents an easy to accomplish step started already by many companies all around the world that want to contribute to fulfilling the objectives established at the Convention in Paris. BluePlanet will help you to become the ambassador of climatic actions, leaving an invaluable legacy for the future generations.
We will work together to identify the best solution to easy support these expenses.
Therefore, for a fmcg, hotel, retail company etc, this cost will not be felt because you can introduce a small eco-tax for each product/service you provide which will be unnoticeable for the consumer, while the resulting funds can be used to offset your carbon fb ootprint. Moreover, taking into consideration the impressive advantages brought by the investment in reducing the carbon footprint (improving your image, profitability increase), the long-term incomes will overpass the costs generated today by this decision. On top of that, by offering you consultancy for sustainability, your total costs will drop dramatically, turning this investment actually in a cost reduction.
Since it was established, BluePlanet got involved in making his mission known and attract more partners willing to add an „eco-friendly stain” to their business. Therefore, our clients’ portfolio includes companies from various fields, proving that the carbon emissions are universal and that they are not applicable to a single domain.
WHO WE ARE
We are a team of international carbon experts and local successful entrepreneurs determined to make a change in the environment, approaching the current market in a new, fresh and innovative way.
The foundations of BluePlanet company were laid by Radu Pițurlea and Casiana Fometescu, whose skills and knowledge acquired in the field, have led to a different business model that is addressing environmental issues.